THEORY OF REASONED ACTION
Theory of reasoned action.
In 1975&1980 Fishbein and Azjen developed a model for the prediction of behavioural intention, spanning predictions of attitude and predictions of behaviour. They developed this largely out of frustration with traditional attitude-behaviour research, much of which found weak correlations between attitude measures and performance of volitional behaviours. The components of the Theory of Reasoned Action are three general constructs: behavioural intention, attitude and subjective norm.
Afbeelding 1 Conceptual model Theory of Reasoned Action
Behavioural intention measures a person’s relative strength of intention to perform certain behaviour.
Attitude consists of beliefs about the consequences of performing the behaviour multiplied by an evaluation of these consequences.
Subjective norm is seen as a combination of perceived expectations from relevant individuals or groups along with intentions to comply with these expectations.
In 1975&1980 Fishbein and Azjen developed a model for the prediction of behavioural intention, spanning predictions of attitude and predictions of behaviour. They developed this largely out of frustration with traditional attitude-behaviour research, much of which found weak correlations between attitude measures and performance of volitional behaviours. The components of the Theory of Reasoned Action are three general constructs: behavioural intention, attitude and subjective norm.
Afbeelding 1 Conceptual model Theory of Reasoned Action
Behavioural intention measures a person’s relative strength of intention to perform certain behaviour.
Attitude consists of beliefs about the consequences of performing the behaviour multiplied by an evaluation of these consequences.
Subjective norm is seen as a combination of perceived expectations from relevant individuals or groups along with intentions to comply with these expectations.
These model was further developed as Theory of Planned behaviour.